Our Mission

Our Mission

We believe that truly great communication can change the world. That if we’re all understood as we intend – and we gift others the same – much of the dis-ease in the world (and especially in business) would be negated. Because being truly heard and understood is a gift.


Our mission is to empower each and every client to communicate with impact. To own their part of the world and to unapologetically and powerfully command their ’stage’. Whether that’s a literal stage in front of 20,000 people, a Board Room with a dozen, or a meeting room with just two, we'll train you in the tools, tactics, and mindset to make all that happen, and more.

Meet the Team

Felicity Wingrove

Fliss is one of the UK’s leading experts in the applied psychology of language. A psycholinguist undergraduate, she went on to study persuasion and influence, neuroscience, NLP, and voice dialogue, as well as qualify as a certified empowerment coach and trainer. A true master of language, for the last 25 years Fliss has supported some of the world’s leading businesses, brands, and leaders to communicate with impact and integrity. She’s a grammar geek who’s happiest planning celebrations (for every occasion!), playing with her two little ones, or drinking great margaritas.

Rhiannon Williams

Rhi is a social science graduate with a masters in journalism, and expertise across the field of social psychology. She brings insight into what drives us, as well as how to use our language to deliberately build and maintain rapport. Particularly focused on the written word, Rhi has spent 20 years in PR and communications, supporting some of the UK’s leading brands and businesses to tell their own stories in the most compelling way possible. A mad footie fan, she’s often found on the side-lines of a Sunday league pitch watching her two boys play, or else curled up with a great book and a gorgeous glass of red.

Alan Adams

Al is an international disaster engineering and management graduate and Master NLP Practitioner, with specialism across the psychology of sales, persuasion and influence, and ethical influence strategies. An award-winning business coach and bestselling author, Al has published three books to date and is also an accomplished and in-demand keynote speaker. He supports clients to deliver their own message from stage with the ultimate impact, and is passionate about the power of embedding communications at the heart of a business’s culture. A former submariner, Al enjoys stand-up comedy, a good game of rugby (union of course), and his tipple of choice is a cold beer or a good G&T.

Zoe Evans

Zoe is a First Class English graduate with a particular interest in language and psychology. A technically-trained writer, she's an accomplished communicator with a wealth of experience in copywriting, media relations, and digital and social media engagement. A fitness fan and lover of the outdoors, Zoe's often found doing a workout in the gym or enjoying the Shropshire countryside with her beautiful labrador Bert.

Who is The Ultimate Advantage?



  • Psycholinguist
  • Communciations Expert
  • Voice Dialogue Coach
  • NLP Practitioner
  • Empowerment Coach
  • Grammar Geek


Helping you to gain The Ultimate Advantage through compelling communications.


Learn more about the true power of language and how you can be your most compelling self through our blogs and insights

Gain the Ultimate Advantage through...

Coaching

We work one-to-one with senior leaders to support you exactly as you need

Training

We run small group trainings for senior teams to equip and empower you to communicate with mastery

Speaking

We deliver keynote speeches through to full-day from stage programmes, to inspire your wider team

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

Learn how we can equip and empower you to communicate with mastery

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